We make most of our thinking freely available. The documents below are miniature consultancy reports: short enough to read in one sitting, practical enough to use on Monday. New resources are added regularly.
Why campaigns built on awareness alone rarely change anything, and the five-step discipline that connects communications activity to measurable behaviour.
Sinnio's interpretation of Government Communication Service and Local Government Association principles: evidencing the difference place marketing makes, not just the activity delivered.
How Sinnio conducts independent, evidence-led assessments of marketing, communications, stakeholder engagement and organisational strategy.
Anonymised executive summaries showing how Sinnio approaches independent strategic assessments. Full assessments, including detailed analysis and recommendations, are available to discuss on request.
An independent assessment of destination marketing activity: strong delivery, and the strategic opportunities that connect effort to evidence.
How a large organisation maintained confidence, clarity and delivery through complex structural change, and the lessons for leaders.
Our working toolkits include facilitation guides, worksheets and worked examples. We share them freely; we simply like to know where they're being used, so request a copy and we'll send it over.
The complete planning discipline: how to run a Think–Feel–Do session, the worksheet, a worked example and the common pitfalls.
A practical workbook for setting baselines, defining outcome measures and reporting outputs alongside outcomes.
A structured template for mapping stakeholder influence, interest and engagement strategy across complex environments.
The documents show how we think. A conversation shows how that thinking applies to your challenge.
Arrange an initial conversation